Have you heard of the Clean Beauty movement" It has emerged in recent years in the beauty market and includes new brands that have products free of substances considered harmful to the health of the skin and even the body. To identify these substances, different studies are conducted to prove their toxicity, and then they enter a “banned” list.

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Photo by Camille Brodard on Unsplash

Brands that follow this movement usually bet on a more transparent communication with the consumer, showing their list of ingredients with a safe and more natural origin. In addition, these brands can meet other requirements, such as: they are more conscious, they can be natural, organic and/or vegan. The ingredients that are usually out of the products of this type of brand are: parabens, sulfates, phthalates, and silicones (but the list goes on!). These substances can irritate the skin and even cause hormonal imbalance.
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Photo by Karolina Grabowska on Pexels

Product packaging is also another factor that impacts the purchase, so the brands in the Clean Beauty movement are also concerned about how their products will also impact the environment. With this, greener/eco alternatives are offered, where plastic is avoided and more sustainable options are offered, as in the case of refills.

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